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v class="googleright">Before you break the rules in booklet printing, you need to first know and understand what they are and why they were made. With so many print booklets designed differently nowadays, it is no surprise that many marketers and graphic designers would want to do the same in order to stand out from the ordinary. Hence, with the help of technology and innovation,[link widoczny dla zalogowanych], we've seen more than enough far-out designs and imaginative ones that would surely knock the socks out of the readers.
But as important as it is for any marketing collaterals to be unique and be different from the usual fare of marketing tools in the market, it also doesn't mean that that particular booklet printing would gather all the sales you need. More important is to follow established principles that many have followed and used to make a success of their business.
So before you knock them out, make sure you and your designer know the basic rules. To refresh your memory, here are the basic rules in designing any marketing tool such as print booklets that would certainly boost your profits.
The bestseller would always have to be in the upper right corner of each spread.
Generally, the human eyes first fall on the upper right corner of a spread. So naturally, you would want to put your bestseller in there to get your readers to see your strongest offer. On the other hand, if you have a visually compelling product or service, placing it on the upper right hand corner can drive your readers to pause and consider what you are offering them. Furthermore, by placing your bestseller in prominent positions inside your booklet,[link widoczny dla zalogowanych], you are allowing your target readers to look at the entire spread, not just particular pages.
The photos should be simple and the typefaces should be minimal.
The main objective of your booklet printing is to make it readable. So that means you would want to make your copy and content legible in order for your target clients to understand you message. The easier it is for them to read your text, the faster for your target readers to be convinced of your benefits,[link widoczny dla zalogowanych], which can lead to greater chances of a sale.
Include your contact information.
Of course you need to have your contact information visible when the time comes that your target clients finish reading your booklet and would want to get more information from you. Make sure that you put all the necessary contact information where your readers would see them right away. It won't be to your benefit when your readers are ready to get in touch with you but they can't seem to find your email address or phone number in your print booklets.
Be consistent with your layout.
Consistency in your design is not only a mark of excellence in your marketing tool but also a reflection of how professional you are in your business. By providing recognizable layouts in each page, similar elements such as fonts and typefaces,[link widoczny dla zalogowanych], among others, can help you create a brand image that gets a good impression every time.
Finally, always remember to create standard formats, as it can help you save on time and money when your printer gives you a quote on your print order. The easier it would be for them to produce your print booklets, the more cost efficient it would be to your marketing
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