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4 x 4 drivers less likely to seek out budget 4 x 4 tyres for their expensive vehicles? Well recent research appears to indicate that this may actually be so. Perhaps it's a case of having sufficient disposable income or maybe it's that leading brand 4 x 4 tyres are more eagerly sought out by those who value top quality brands. Of course 4 x 4 tyres are by their very nature intended to undergo a fair amount of rough treatment and quality is certainly an issue [link widoczny dla zalogowanych], as is durability and general performance so perhaps it's hardly surprising. At the same time [link widoczny dla zalogowanych], it has to be said that the highly recognizable names of leading brands of 4 x 4 tyres do impart a certain cachet of dynamic style for the vehicles and drivers involved.
Indeed the latest market research on which 4x4 tyres are most recommended to customers suggests that the theory that premium brands have been able to hold their share in the market is likely to be true. And although this data on 4 x 4 tyres does not show the actual specifics of conversion rates, it does show that premium brands of 4 x 4 tyres account for over 60 per cent of recommendations. The key point here though is that if the majority of these recommendations are converted into actual sales (which is generally thought to be the case) then this would put the 4 x 4 tyres sector way ahead of the passenger car sector as a whole; which is only considered to consist of approximately 30% premium tyres.
Looking at the manufacturers of 4 x 4 tyres, it's clear that Bridgestone are the most recommended brand in the survey [link widoczny dla zalogowanych], with their 4 x 4 tyres being recommended 18.02 per cent of the time, almost twice as much as the nearest competitor. Further examination of the figures reveals another interesting trend and potential explanation for Bridgestone's complete dominance in the 4 x 4 tyres recommendation stakes. Because, despite the fact that they are market leader in this survey, Bridgestone 4x4 tyres are also the cheapest premium brand on the market. Indeed over the course of the survey Bridgestone recommended prices were consistently positioned just a few pounds above the average for the sector.
Taking a look at the survey results as a whole, the number two spot is held by Pirelli, whose 4 x 4 tyres are recommended 10.4 % of the time, followed by Goodyear 4 x 4 tyres at 9.92%. These are followed in turn by Michelin at 7.2%, Avon at 6.40%, Continental at 5.92% and finally Dunlop at 2.48%. So in the final analysis, whilst it's likely that price does have a part to play in the decision-making process as indicated by Bridgestone's pricing policy, it's fairly clear that for most buyers of 4 x 4 tyres, premium brands are far more likely to be fitted than budget brands. Which is a refreshing change as they say.