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Basic On-Page SEO For New Websites

 
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Dołączył: 25 Mar 2011
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PostWysłany: Pią 10:03, 15 Kwi 2011    Temat postu: Basic On-Page SEO For New Websites

v class="googleright">One problem that every webmasters are concerned about when launching their new websites is their rankings in search engines such as Yahoo!, Google, and MSN. This is because search engines give more weight on websites which have been online for years, or in short, older websites. Now even though some of these websites' designs are outdated compared to the new ones that features the most up-to-date and in-demand styles when it comes to designs and layouts, older websites or pages has already made its reputation when it comes to providing quality services and informations to web users which is why search engines gives much credits to these sites compared to new, uploaded sites.
We all know that when it come to a website built for marketing purposes, exposure should be one of its main features. Online advertisements are some of the many ways for a website to gain its purpose. Though somewhat effective, putting advertisements all over the web isn't enough to provide the necessary exposure a website should have. Other than advertisements, search engines are some of the primary websites used for gaining exposure. What better place to start raking in the traffic than the use of search engines. Majority of internet or web users today use search engines to search the web for what they are looking for. Utilizing search engines' capabilities is one effective way to gain the exposure every website needed for its success when it comes to online marketing. And what better way to do this than to apply simple SEO basics.
Although many have been using SEO for years to gain their exposure through every search engines, some webmasters or companies applying their first websites have not yet gained acquainted with the use of SEO. According to SEO Philippines consultants, though there are many companies out there that provides SEO services, one could learn the basics on how to optimize their own websites for search engines. Basics of SEO usually involves the optimization of the whole website, or making necessary changes to the design, layout and codes of the website. Here are some of the most important basics that every webmasters should prioritize to optimize their websites for search engines.
Priority #1: Keyword Research
Above all, researching on your keyword is very important if you want to make your website SEO friendly. Though this type of SEO is better to be left with the professionals, there are tools that can help anyone in their keyword research. Usually, keyword researching tools are free such as the use of Google Adwords which provides several keywords, their strength and their popularity in terms of their searchability in Google. Other than the use of Google Adwords, there are other tools used for keyword research.
Note: It's very important that the keyword researched is relevant to the website. Choose a keyword that is relevant to the website's services or products such as "buy foot wear" or "cheap apparel" for an online clothing shop. According to SEO Philippines consultants, this is one of the many guidelines that search engines have set for every websites. Failure to adhere with this guidelines would risk a website to be penalized or banned from a search engine.
Priority #2: URL Optimization
It is very important that the URL should be as keyword rich as possible. We have seen many URLs containing “?, % or =”. Optimizers or SEO specialists as they call themselves frequently avoids these special characters and exchange it with the use of their researched


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