www.bewet.fora.pl

kah6omi4ny

Promotional Products Distributors (PPD’s) don’t start out their business planning to fail. They just fail to plan! There are startling statistics of the number of PPD’s that don’t make it in this business. But [link widoczny dla zalogowanych], why is that? Following is my TOP TEN LIST to answer just that question:
6. “THEY” WON’T DO ANYTHING TO HELP ME!
PPD’s refer to “them” with their customers. Customers don’t want to hear about “them!” (“Them” might be a manufacturer, a decorator, a shipper, etc.) Your customer wants to know what YOU are going to do to help them with their situation. They don’t want to hear excuses about “them” or passing the buck to “them.” If you run across a situation where your supplier is unable to provide or perform to satisfy your customer’s need, don’t refer to “them.” Customers want to feel like they are talking to the person in charge. The customer also doesn’t want to feel you are an expensive middleman in their way of getting the best price and service. Refer to “them” as “my warehouse&#822
7. IT’S OKAY, YOU CAN PAY ME NEXT MONTH!
Why are we so afraid of accounts receivable? It is like the taboo of business communications! Be upfront with your payment policies from the very beginning. Train your customers to pay you on-time every time. It is quite acceptable to ask for half to full payment upfront for new customers. If you don’t receive timely customer payments, not only are you not getting paid your profit on the job, but you will have to take money out of YOUR pocket to pay the vendor. Because, of course, you don’t want to be a late payer to create problems with your credit with your vendors. Be very careful with extending credit. Offer a discount for timely payment if needed. Stay on top of your accounts receivable at any cost!
9. THEY DON’T OFFER GRAPHIC DESIGN SERVICES!
I am not suggesting that you must become a graphic designer to be a PPD. But, by all means, have a contractor or employee who can do graphic design work for you. If you are particularly working with small businesses, typically these customers don’t typically have the means nor the knowledge to produce the graphics you need to create quality products. Align yourself with a graphic designer from the very beginning.
8. THEY WAIT FOR THE CUSTOMER TO CALL THEM!
Many PPD’s don’t want to “bother” their customers, so they wait for the customer to call them. I am not suggesting you call them every day—that would be a “Bother!” But, indeed [link widoczny dla zalogowanych], become a business partner with your customers. If they typically order pens twice a year, call them four to five months after their last pen order or before if there is a special buy on the particular type/brand of pen they prefer. If a customer is traditionally an exhibitor at trade shows in March every year, call them in November or December to start planning for give-aways for their shows. If you track these kinds of purchases and get the customer started on them early, you won’t be shuffling at the last minute trying to pull the rabbit out of the hat because the customer failed to call you early enough.
10. THEY DON’T SURROUND THEMSELVES WITH THE RIGHT KIND OF PEOPLE [link widoczny dla zalogowanych]!
PPD’s traditionally start out in a spare bedroom of their home – ALONE! They understand the price codes and have some catalogs. So, they put out their shingle and are in business. Soon they have questions and have no one to turn to for answers. They feel so alone! From day one, find a mentor to steer you along the path. Even if it costs you, it is well worth it. It will save you so much time, money, and the dreaded learning curve. Join associations like ASI & PPAI as well as local chamber and business organizations. Buy training materials and become a sponge! Don’t isolate yourself.
相关的主题文章：

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]