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m the second half of 2008, nationwide Proxy In their business are beginning to become well done, not only commodities such agents, a number of large, well-known brands as the old business agent. To sports brand Adidas, for example, because the domestic sports market consumption after the Olympics down, the brand since the second half of 2008, inventories increased, even a lot of agents would rather pay a deposit loss order not to order the deposit situation. This is so because the judge based on agents, if you choose without loss of deposit and go order will be subject to deposit more than twice the amount of inventory.
Some domestic brands have encountered this situation. Analysis of the domestic group Clothing Annual Report of Listed Companies and in the first half of last year's semi-annual report can be found, although their Sell No small amount still maintained growth, but the basic rate of profit growth well below the sales growth [link widoczny dla zalogowanych], brand profitability showed decline, reason is that many products are sold in the form of discounts.
This situation, the agents face the situation, the overall consumer market, there are great decline in consumer demand. Market must be demand, which is the largest corporate profit guarantee. So this time, the company tried to use to hire new Marketing Director, open more stores in the form in order to increase sales results are not good enough. Agents really need to do this time, is to cut expenditure and cost savings, enhance down- Management Level of staff training needed to train their internal strength, so that when the market upturn, to catch up.
Abreast of market diversification Dealers must be aware that in the future seek to be the single category is very difficult to open the market to be moving in multiple directions, agency sales of more categories, featured products. By underwear, for example, consumer tastes become more diverse now, in the end shop selling only a single category is no longer adapt to consumer demand, many underwear retailers have begun to open big store sales in the shop Bra , Underwear [link widoczny dla zalogowanych], thermal underwear, traditional underwear, home, and even socks and other rich category.
The agent's business lies in spending on consumer psychology, accurately judging the trend and grasp. According to my assessment, the next 5 to 10 years in China market, Women Market will be very rapid development, one of which is the fast fashion brands like ZARA, etc.; the other is like Masifeier, Song Li-Si meaning this new luxury brand. Agents must grasp this.
Current segmentation of the market is also growing. Also in underwear, for example, some companies are now broken down into work wearing the underwear underwear, wearing underwear when cooking, travel, wearing underwear, even for the special orientation of groups wearing underwear. In this trend, the agent can not only do business scale, but also learn to meticulous.
Abandon the utilitarian thinking Agents should discard the current utilitarian thinking. Many agents now often recall the last century that 90 properties, low cost, open a shop will be able to count the money a few days of hand cramps, this thought most desirable. Times have changed, business environment and the competitive environment changed, the operator must adjust its thinking. Agents are now no longer have a certain utilitarian thinking. So, when selecting a brand, when the agent must be first up the mind to do a down the brand, do not always ambitious attempt to represent more than one brand. Many agents have such thoughts, that can not put all their eggs in one basket, so many brand agent, respectively, for each brand shop. In fact, inventory control [link widoczny dla zalogowanych], this is a big taboo, because the more the brand, inventory control more difficult. A brand and 6 open six stores open a shop all brands, the effect is clearly not the same, which stock roughly 6 times the former. Therefore, the agents must be clear what their main business is the