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rities and non-profit organisations around the world are under increasing pressure to hit fundraising targets and increase their outreach activities, but in an increasingly overcrowded online world, with an abundance of good causes [link widoczny dla zalogowanych], it can be difficult to get noticed.
Video production is the most powerful medium for communicating the work of non-profit organisations online, and as more and more people abandon traditional forms of media, it's becoming the most cost-effective charity marketing solution around. Here are 10 reasons why charity fundraising videos work;
1) Nobody likes to read dry lengthy reports, packed with statistics.
2) Video can tell powerful, emotional stories that move supporters to take action.
3) The human brain processes and remembers visual images much faster and for far longer than printed text.
4) Videos are far more authoritative than the written word. People tend believe what they can see, far more than what they read.
5) Video production is increasingly affordable and accessible. A high quality video can be made for a relatively small amount of money.
6) Videos are incredibly versatile and therefore highly cost-effective [link widoczny dla zalogowanych], allowing any organisation to make the most out of its marketing budget. Videos can be streamed online [link widoczny dla zalogowanych], duplicated onto DVDs, used in one-on-one meetings or as part of fundraising presentations and events. The right video can serve an organisation's fundraising needs for a long period of time and the footage can also be easily re-edited for use in future productions.
7) Once produced, a video can save a charity or NGO huge amounts of time, which can be used for other important fundraising and outreach activities.
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A compelling video can help raise an organisation's profile and visibility, as well as hard cash.
9) A number of sites are emerging that specifically host fundraising videos and when used in tandem with these sites, videos can be an exceptionally powerful medium for conveying the importance of any cause.
10) Videos can be specifically tailored to appeal to hard-to-reach demographics.