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Throughout the entire meeting Jordan was reported to seem disinterested and bored,[link widoczny dla zalogowanych], but as he and Falk left the meeting, Jordan said to his agent, "Let's make the deal."
Nike signed Jordan to a $2.5 million deal for 5 years, plus royalties and other fringe benefits. Peter Moore created the first AJ Logo with a basketball with wings lifting it. The introduction of the Air Jordan I turned the athletic shoe industry upside down. Before the AJ I,[link widoczny dla zalogowanych], most basketball shoes were white, but the bold black and red styling of the Jordan I flouted this convention. The NBA banned the shoe from the league in response, but Jordan wore them anyway, racking up serious fines of up to $5000 a game. Nike,[link widoczny dla zalogowanych], of course, was more than happy to pay these to keep the shoes on Jordan's feet and in the public eye. All this controversy and Jordan's spectacular numbers that year served to put the Air Jordan line on the road to becoming a household name.