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Association of brew of the Anhui province held water formally in September. Mention this word, as prepare to construct one of people the province is light industrial chairman of association Xuan Huarong is radiant with joy: "I saved brew course of study to have eventually ' a married woman's parents' home ' . " after brew association holds water, will devote oneself to to change me to save brew company " medicinal powder [link widoczny dla zalogowanych], random " situation, do become actor by force I save brew industry, produce the bridge effect between brew enterprise and government hard [link widoczny dla zalogowanych], advance an industry to control oneself, condense industry strength.
From 1993 later, anhui brew course of study a new force suddenly rises, form the force of 3 sufficient tripartite balance of forces with plain wine, rash wine almost, decisive place is had in saving light industry completely. Liquor is on the foundation of the historical famous brand such as original Gu Jing, cut, emerge in large numbers gives wine of such as blast furnace, Anhui, greet drive, large quantities of one new name tagvisiting card such as king of golden seed, bright light, article, double mouth. From implementation profit tax situation looks, brew industry ever ranked for years light industrial each industry first place. One
In recent years, of the change with pattern of supply and demand of market of our country commodity and consumptive structure upgrade to suit, whole brew course of study produces intensive to change forward, the way of in a popular style of diversification of structural rationalize, product, taste develops, incorporate is: Farther collectivize, backbone changes the constituent form that is an enterprise. 2 it is relation of company property right mixes further change, share is changed. 3 it is wine kind farther diversity, group changes the management field of the enterprise. To avoid industry risk, enlarge operation, each are big wine kind the enterprise begins to involve the line of business of financial industry, pharmacy line of business, hotel industry, real estate, tourism, sports, building materials course of study, course of study that pack to wait with wine line of business relevant or the management domain of nonrelevant, "Wine line of business is given priority to, multivariate manage " the main trend that management consciousness makes wine trade group. In the meantime, permeate to high-tech industry exploration conciously, in stability advocate on the foundation of course of study, form the industrial group of certain dimensions. 4 it is wine kind farther brand turns the product of the enterprise, internationalization, in a popular style, carry out from the country " low degree, high grade, much breed " since developing policy, the brand of product of wine line of business is changed, low degree change reach in a popular style progressively establish. Model a name to taste, the old brand image with renown look forward to, Trinitarian a person of academic or artistic distinction, make wine kind the objective that the enterprise pursues. 5 it is wine kind further step difference develops to change between the enterprise, intensive is changed. In intense market competition, the phenomenal everywhere with this disappear chief the other party between wine estate company is visible. The battle of actual strength, battle of the brand, technical battle subsequently intense. 2
Not allow hopeful is, industry of my province brew also appeared in development a few problems, among them liquor industry highlights particularly: It is output falls. 2000, the crop that saves company of dimensions above liquor completely is 467 thousand tons, fell 2004 reach two hundred and six thousand eight hundred tons, the seating arrangement in the whole nation by the past the 3rd fall for the 5th. 2 it is benefit coast. Implemented profit tax 2004 eight hundred and two million and thirty thousand yuan, than going up year drop 0.7%% , among them profit one hundred and thirty-four million three hundred and thirty thousand yuan, drop compared to the same period 18.93%% . Consider to make clear, the concerned taxation policy that the coast of crop, benefit and country publish also is having immediate concern. 3 be important liquor company change make, recombine progress discomfort, state-owned and solely invested or state-owned the property right construction that controls a principal part of this kind of single investment does not have big change. 4 it is to produce concentration to spend low, brand, market, crop is very dispersive. Complete province shares liquor company more than 300, but dimensions above enterprise has 57 only. 5 it is lag of job of industry government, self-discipline, without phenomenon of foreword, malign competition serious, affected the integral figure of the industry and development.
From " zoology Anhui " construction will tell, brew production is an important segment in zoology catenary. And, brew industry development can drive daily expense glass, plastic products directly, pack presswork etc light industrial the development of the enterprise. Can say, brew is the characteristic industry of Anhui [link widoczny dla zalogowanych], still have an outlook greatly. 3
The personage inside course of study thinks, attach most importance to brace up the male wind of brew industry, at least 6 problems need to solve.
It is various government sector should continue to take seriously [link widoczny dla zalogowanych], support the development of brew industry. Great benefit of brew industry tax is little, creating revenue of a huge sum, only by scanty profit expanded reproduction, development aftereffect is not worth badly. We ought to wait for a province like Sichuan, Shandong, Jiangsu in that way, publish a few favourable policy, provide vast development space for brew industry, urge market of its race to control.
2 it is the structure that should adjust brew industry. It is product structure above all, growing an actor spirit usually distilled from sorghum or maize while, develop wine of Pu of beer, fruit energetically. It is constituent structure next, advance an enterprise to change steadily make recombine, form multivariate the property right system that invests principal part, it is core with advantage company, it is bibcock with famous brand product, with capital carry serves as ligament, establish group of a few strong industries, make the numerous, market structure that each does things in his own way obtains the trademark change.
3 it is to raise content of product science and technology, add an alcoholic drink additional cost. Want exert oneself to had been done especially " 4 change " , namely high wine transforms to advantage wine to the small change that spend wine [link widoczny dla zalogowanych], common wine, distillation wine transforms to brew, food alcoholic drink transforms to fruit alcoholic drink.
4 it is to want to make core competition ability meticulously, raise business management level in the round.
5 it is to note market of research, fractionize, develop urban and rural market actively. Should notice to study the consumptive psychology of people particularly, the attention develops rural market, had applied contemporary medium to have sale, provide orderly competition, civilized competition. Should successive, innovation and promote wine culture, take brand transmission seriously. 6 it is play association action, aggrandizement industry controls oneself. Relevant Information：

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