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CLEVELAND (AP) -- A minerals company with deep roots in Cleveland
is bragging about its community loyalty at the expense of LeBron
James,Air Jordan Fusions, who bolted the Cleveland Cavaliers for Miami.
Cliffs Natural Resources launched a publicity campaign Monday to
raise its profile in the community with a series of billboards and
an oversized banner at the airport.
It reads: "WITNESS A Top Performer That Hasn't left in 163
years."
The "Witness" tag and outstretched arms of a hard-hatted
worker on the billboards play off two enduring images of James. The
huge downtown Nike "We Are All Witnesses" banner showing James'
outstretched arms was taken down within hours of his departure.

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Cliffs Natural Resources says the campaign was meant to remedy
its underappreciated "remarkable run" in Cleveland.
(Copyright 2010 by The Associated Press. All Rights Reserved.)
APTV 08-30-10 0001EDT

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