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Realise that frustration may set in after a while if you don’t concentrate but don’t give in. You are almost there and have nearly accomplished your task. You will be well rewarded once you have finished.
Then rule it with two horizontal lines across about one inch down from top and two vertical lines to form three equal columns. Title these columns, Channels, Strategy,[link widoczny dla zalogowanych], How often.
For example,[link widoczny dla zalogowanych], if one of the strategies in the middle column is letters, you may enter "once a week for two months" or whatever the time period is that you work out as being effective for you.
Step 2: Under Channels write down as many strategies that you can think of for contacting. Write down (in this exercise) a minimum of 4. Let’s say one of those channels is "Contacting prospects.” Under Strategy write down at least four strategies you could use to contact prospects. For example:
Take an A4 size of paper and title it Sales and Marketing Strategy.
Again, the real secret is to have self generating strategies going out the door, so that your methods are automated to ensure a continual source of leads.
Dan Cavalli
For more details on this subject and to claim your FREE subscriptions for Business Development Tips go to: Or to receive your 5 parts Internet mini-course on how to develop lead generation plans FREE go to:
Here are the steps to Creating a Sales and Marketing Strategy quickly and effectively:
Step 3: Under “how often” enter how often you will practice the particular strategy.
Write four strategies for each of the channels so you should have a minimum of 16 strategies.
Start by ensuring you have enough information and data available at your fingertips. That's the secret. If you don't have this, refer back to “More Sales and Marketing Ideas in Less Than Ninety Minutes”.
Internet, Advertising,[link widoczny dla zalogowanych], Letters, Telephone calling.