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Mitch Zeller,[link widoczny dla zalogowanych], vice president for policy and strategic communications at Pinney Associates in Washington, D.C. and the director of the FDA’s Office of Tobacco Programs during the Clinton Administration, noted that there were some limitations to the family smoking prevention laws reach. While the FDA has far more power over the industry than before, it cannot ban all cigarettes outright, nor can it force cigarette companies to reduce nicotine levels to zero,[link widoczny dla zalogowanych], he said.
However,[link widoczny dla zalogowanych], he said, the legislation requires tobacco companies to disclose comprehensive information about the contents and manufacturing process for tobacco products. The tobacco companies,[link widoczny dla zalogowanych], he added,[link widoczny dla zalogowanych], have been less than forthcoming with their data about the marketing and manufacture of menthols.
“The industry presentation on the issues that matter the most — those related to marketing that influences kids and any issue related to the initiation of smoking — was non-responsive,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],” Zeller said. “The advisory committee is in need of more information to do its job.”
Danny McGoldrick,[link widoczny dla zalogowanych], vice president for research for the Campaign for Tobacco-Free Kids, an antismoking advocacy group based in Washington, D.C.,[link widoczny dla zalogowanych], feels that addictiveness should be only one of the measures used by the FDA in deciding whether to ban or regulate menthols.
“The FDA should look at menthol based on a broad public health standard, taking into account not only addictiveness but also increased toxicity,[link widoczny dla zalogowanych], harm, or disease risk,[link widoczny dla zalogowanych],” he says. “The FDA needs to look at all the evidence. We could learn a lot by requiring industry to turn over all their documents and also take into account how menthol is marketed and targeted.”
The FDA earned the right to regulate cigarette ingredients when President Barack Obama signed the Family Smoking Prevention and Tobacco Control act in 2009.
Analysts for FitchRatings, an investor service, say the FDA could take one of four options with its review of menthol:
* Study the issue further.
* Restrict marketing of menthol.
* Begin a partial or phased ban of menthol.
* Completely ban the product simply because of the demographic profile of its smokers.
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