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concept of business cards was first introduced in China in 15th century and then in Europe around 17th century. With the advancement of technology [link widoczny dla zalogowanych], the tools were developed to create a professional card for business. In the modern world, a business card has come to play a role of a networking tool. Entrepreneurs use this as a marketing tool to build contacts and explore more business opportunities. It reflects the brand image of an organization. It mirrors the mission and nature of an organization.
An entrepreneur card should appear attractive and unique while exchanging with the clients. A designer should make extensive use of design elements in the card. A marketer can make vital decisions such as size [link widoczny dla zalogowanych], color, shape, pattern, logo and information used on the card. A designer can obtain numerous ideas from online resources. There are free templates and color schemes available that makes the creation of a card easy and swift. A designer should first consider the quality of the paper used to prepare a card. If you choose a thick paper [link widoczny dla zalogowanych], it gives a different kind of appearance to your card. A thick quality paper gives a fine look to your card. You can also use coating on a paper to make the card more visually appealing. Some businessperson use glossy or waterproof paper for their cards. The quality of the stationery that you select depends on the type of industry that you are serving. This decision also depends on the needs or requirements of a marketer in the business world. A marketer should also keep in mind the likes and preferences of the potential customers. The next step is to decide the layout of the card. The layout refers to the positioning or placement of various design elements and pictures in a card. To place the contact details is the basic purpose of creating a card. You can use a companys logo on a card as it carries an identity of your company. When one decides the color of a card, one should be able to select such a color for the background or font types that it matches with the logo of a company.
A distinctive card enhances the marketability of your business. It has the potential to create a positive impact on the minds of the prospective customers.